Tuesday, October 4, 2011

Signs of weak analysis and advice

If information is power, then information is more equal than others. It can be difficult to separate the strong from the weak, particularly in todays modern media world where everyone is an expert and every media outlook is looking for a talking head.

What follows are some examples of concepts, responses and way of thinking that I have heard that more often than not reflect weak analysis or advice. These phrases and frameworks should indicate the need to scrutinize the information and the people closely.

"Build a better relationship"

"Its a journey"

"It works, only if you do it right or do it better"

"You cannot do it with executive support"

"You need the right people"

"It is not you, it is someone else"

"You need a new solution, our solution because its a perfect fit for the situation"

"Everything you know is wrong"

"Integration is the answer"

"It depends"

These are just some of the analysis frameworks and patters of advice that are indicators of weak analysis or advice. We all recognize these arguments when they are put into a list, but that does not keep us from failing to recognize specific applications of these models to the advice and analysis we consume in our jobs. Periodically the blog will take a look at each of these frameworks highlighting examples and the reasons why they weaken the value of the information they contain.

Information gains its power based on how we use it to make decisions and create results. That process starts with the way information is packaged, the frameworks and models that are the basis and bias for what they contain. Knowing the signs of weak analysis and advice is a foundational element that separates those that are equal from those that are more equal than others.

What frameworks or models or examples would you like to add to the list?

1 comment:

  1. To me "We need to do more with less." is the most egregious example because (1) we probably already are and (2) if we follow the "less" to the letter we're not making any investments to see us through the mess that we're stuck in so we're just going to keep doing "more" of the same. And somehow expect different results!?

    It's not only extremely weak analysis it's extraordinarily bad advice.

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